Good website design engages with your customers and motivates your website visitors to take action. It brings your business to life online.
I offer bespoke website design
and the full range of features and applications which make your website more interactive and interesting; anything is possible as long as it enhances your customers' experience. Though the most important feature of your website is that it's tailored to you
and the unique nature of your business.
All Pipmeister websites are:
- Custom-made & hand-crafted
- Guaranteed for 3 years
The advantage of a custom-made
web design is obviously that it is tailor-made to your requirements and preferences. And in an age when so many websites use ready-made templates and almost look identical, yours will stand out and shine.
A very important benefit of hand-crafted
websites is their much faster loading speed compared to ready-made templates. This is because Google rates faster websites more highly in its search results.
Responsive web design
means that the website layout adapts to whatever screensize is used, from smartphone to iPad, tablet and notebook to desktop computer.
3 Year Guarantee
My unique 3 year guarantee
gives you peace of mind that your website will still look and work as intended even when technology moves on, e.g. should a new iPad version or the latest mainstream browser not display your website correctly then I will do any remedial work absolutely free of charge for up to 3 years.
Furthermore, a Pipmeister Designs website comes with free standard SEO
(Search Engine Optimisation) to see you listed in Google as soon as possible.
Content Management Systems (CMS)
I also offer a choice of Content Management Systems (CMS) which enable you to take charge of your website later on – or I can do any updates for you.
ECommerce website (web shop)
I'll advise you on the most cost-effective eCommerce solution for your needs if you wish to open an online shop.
My expertise in eCommerce means your online shop will not only present your products in the best possible way to your customers but will also maximise sales potential by subtly guiding your customers through to check-out and by making buying easy.
Your logo is the very first impression people get of your company and becomes immediately recognisable. Your logo should be unique, look professional and inspire trust.
I specialise in logo designs that are simple and memorable, distinct and clear.
Print & graphic design
The challenge of producing print designs which deliver information clearly and attractively is my main focus and I am experienced in producing effective designs from concept through to print-ready artwork.
I offer comprehensive graphic design services – from stationery including business cards, compliment slips and letterheads to more targeted marketing material such as brochures, leaflets, large-scale banners, outdoor signage and even complete pop-up exhibtition stands. I can also develop creative advertising campaigns for your business in print magazines or newspapers.
Marketing & SEO
Your website must first be found by your customers before it can work its magic: That's what Search Engine Optimisation (SEO) is all about. A listing on the first page on Google (which is still the most used search engine) increases visitor numbers – which translates into more leads, enquiries and greater sales potential. Depending on the nature of your product or services competition for the top pages in Google can be fierce. So sometimes it takes more effort to achieve good "findability".
I will always work on the so-called "organic" side of SEO first – this involves the optimisation of keywords, title and description tags in the website code, and a review of the website copy which should be reasonably keyword-dense. The other side of SEO entails pay-for services such as Google's Adwords ("pay-per-click" advertising) where you pay a third party for directing visitors to you. This option does not suit every business and I will advise you on all aspects of it.
E-mail marketing is still a firm favourite with many companies and for a very good reason – it simply works. Regular mailings keep your customers informed about your news, events and special offers. I make sure your e-newsletters look good in any inbox and achieve measurable results.
Social media is an ever-evolving phenomenon that is here to stay: Some social media platforms have established themselves over only a few years as sophisticated networks such as Facebook, Twitter and even Pinterest, and there is no shortage of innovative newcomers. They offer valuable opportunities to interact with customers, create loyalty and reach new audiences.
As with any other marketing campaign choosing the right communication channels or platforms is key. You've got pretty products? Then Instagram or Pinterest could be a winner. A blog, however, needs much more time and effort but creates a different kind of following.
I offer flexible social media marketing to match the specific needs of your business. Together, we find a sustainable and practical strategy and then identify the social media platforms which are right for you and your business.
... and much more
Your company may also benefit from more traditional forms of marketing: I can discuss with you strategies for leaflet campaigns, brochures and print advertising in relevant magazines or papers.