Marketing means getting the word out about your brilliant business. A clever plan of action ensures that no opportunities are missed, no money wasted on ineffective campaigns and that your marketing gets you where you want to be.
Email marketing is still a firm favourite with many companies and for a very good reason – it simply works. Regular eshots keep your customers informed about your news, events and special offers. More importantly, they help to form relationships and start conversations.
I help you build your opted-in subscriber list and make sure your emails look good in any inbox, achieving measurable results.
Social media is an ever-evolving phenomenon that many business owners find too overwhelming and time-consuming. Some social media platforms have established themselves over only a few years as sophisticated networks such as Facebook, Twitter, Instagram and LinkedIn, and there is no shortage of innovative newcomers. They offer valuable opportunities to interact with customers, create loyalty and reach new audiences. As with any other marketing campaign choosing the right communication channels or platforms is key.
I offer flexible social media marketing to match the specific needs of your business and customers. Together, we'll find a sustainable and practical strategy and then identify the social media platforms which are right for you and your business.
Your website must first be found by your customers before it can work its magic: That's what Search Engine Optimisation (SEO) is all about. A listing on the first page on Google (which is still the most used search engine) increases visitor numbers – which translates into more leads, enquiries and greater sales potential. Depending on the nature of your product or services competition for the top pages in Google can be fierce. So sometimes it takes more effort to achieve good "findability".
I will always work on the so-called "organic" side of SEO first – this means the optimisation of keywords, title and description tags in the website code, and a review of the website copy which should be reasonably keyword-dense. The other side of SEO entails pay-for services such as Google's Adwords ("pay-per-click" advertising) where you pay a third party for directing visitors to you. This option does not suit every business and I will advise you on all aspects of it.
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Your company may also benefit from more traditional forms of marketing: I can discuss with you strategies for leaflet campaigns, brochures and print advertising in relevant magazines or papers.
Interested in working with me?
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