Chalet La Fenice boasts breathtaking views of the Matterhorn from its unique location in the Italian Alps. The owners spared no expense to restore this historic building and create a sumptuous luxury chalet offering 6-star service.

I was asked to create a brand and website that attract the high-end, exclusive segment of the luxury travel market.

The striking brand mark of the rising phoenix ("la fenice") is prominent throughout the chalet - from the entrance sign to towels to engraved wine glasses.

The next stage saw the design and development of the website during which I liaised with a team of copywriters, photographers and videographer to bring it all together in time to get bookings for the first winter season.

Thanks to well-researched search engine optimisation (SEO) the website performs extremely well in organic search for the relevant keywords without any need for pay-per-click advertising.