J Westaway specialise in Oil fired Aga and Rayburn cooker servicing as well as Electric conversions for all Aga and Rayburn cookers.

As a start up business, J Westaway were looking to create a brand and website that would appeal to their target customers - country-dwelling Aga and Rayburn owners in Yorkshire and beyond.

Aga and Rayburn cookers are very often more than just a kitchen appliance. There is an intriguing emotional connection which had to be woven into the branding to reflect J Westaway's own story.

The brand colour palette leans heavily on heritage colours that often feature in traditional rural homes, thereby creating an instant appeal and recognition. The iconic Aga lid in the logo speaks directly to owners of these classic cookers.

To fully tune into the emotional side of Aga ownership, the website had to be very visual and immerse the visitor in the Aga world. A professional photographer was commissioned to deliver the stunning photos, complete with the classic shot of an adorable hound lounging by the cooker.

The website is clearly structured and offers visitors much valuable information, both of which also works to optimise search engine performance. A Google business and map entry helped further to accelerate the website's ranking with Google.